Sivaraj Pragasm (Siv) is a creative director who comes from a background in journalism, advertising and filmmaking — a hybrid creative who’s able to tell stories through words, images and sound.

Since he began his adventure in the Singaporean media industry back in 2008 as a fresh-faced writer and subsequently acting editor for a now-defunct lifestyle publication, he has since interviewed Lady Gaga, provided promotional and event coverage for events like Gilles Peterson’s Worldwide Festival, The Prodigy live in Singapore, Boiler Room Vietnam and Epizode.

Across the spectrum, he has played a role as a copywriter and creative director for a wide variety of campaigns across the region with advertising and PR agencies over the past 10 years specialising in written and visual content. In 2019, he set up his own creative collective known as mothpeople, helping brands develop their identity and telling their stories across southeast Asia. 

Some of the notable clients he has worked with include Development Bank of Singapore, MINDEF, Changi Airport (Singapore) Samsung, GlaxoSmithKline (Vietnam), Bitazza (Thailand) and Dutch Lady, FrieslandCampina (ASEAN) among many others.